Published by the FinTech Association of Kenya
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Analysis

Stories that begin with something visible and ask what larger system is quietly being revealed.

No business person actually shares the truth of how they started.
Opinion

No business person actually shares the truth of how they started.

The journey from an idea to a functioning business is less about polished strategy than survival, improvisation and learning which mistakes can kill the company before it develops scale. Ian Ortega argues that capital can sometimes postpone rather than remove that apprenticeship, while founders who bootstrap their way from zero to one learn the suppliers, customers, hidden costs and informal rules that no business-school framework can fully teach.

Africa Business Stories · 13 Oct 2026 · 6 min read